Let’s be honest: most of us love solutions. We love brainstorming fixes, rolling up our sleeves, and diving in. But here’s the problem: if we don’t take the time to define the actual problem, we end up throwing energy (and sometimes money) at the wrong thing.
It’s like treating a headache with new shoes. Sure, they look good, but you still have a headache.
That’s why writing a strong problem statement is one of the most important skills you can learn in business and in life.
Why Bother With a Problem Statement?
Think of a problem statement as your GPS. Without it, you might still get somewhere, but probably not where you intended. With it, you save time, avoid frustration, and keep everyone on the same road.
A clear problem statement:
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Gets everyone on the same page (no more arguing about what we’re really solving).
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Prevents “solution-hopping” (jumping to shiny fixes that don’t stick).
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Makes your case stronger when you need buy-in.
The Secret Recipe: 5 Ingredients
Writing one isn’t rocket science, it’s more like following a simple recipe.
Here are the five ingredients you need:
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Background/Context – Why does this matter right now?
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The Problem – What’s the real gap or challenge?
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Impact – Who’s affected, and how?
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Evidence/Data – Prove it. Don’t just “feel” it.
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Desired State – Paint a picture of success (without sneaking in the solution).
Here’s the difference it makes:
Weak version: “Our onboarding process stinks.”
Strong version: “In the last year, new hire retention dropped from 90% to 70%. Exit interviews show that unclear role expectations during onboarding are leaving people disengaged. This costs us time, money, and morale. The goal is an onboarding experience where new employees feel confident and retention returns to 90% or higher.”
The second one? That’s the kind of clarity that makes people lean forward and say, “Okay, now we can fix this.”
Don’t Fall Into These Traps
Some common traps (that I’ve seen more times than I can count):
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Too fuzzy, too tiny. Don’t be vague, but don’t zoom in so much you miss the bigger picture.
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Jumping to solutions. We all love playing fixer, but remember—this step is about defining the “what,” not the “how.”
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No receipts. Back it up with data. Without evidence, your problem statement is just a complaint.
Putting It Into Practice
In my workshops, I have people rewrite weak statements, practice with real scenarios, and critique each other’s drafts. At first, it feels awkward (like learning to dance), but then it clicks. Before long, you’ll catch yourself saying, “Wait, what’s the actual problem here?” and everyone will thank you for it.
The Bottom Line
A strong problem statement sets the stage for everything else. It saves time, builds alignment, and leads to stronger solutions.
Happy Thursday lovelies,
-srt
P.S. And here’s the good news: you don’t have to figure this out alone. At Rea Coaching and Consulting, I’ll show you how to write problem statements that actually move the needle. So ... are you ready to stop solving the wrong problems? Reach out today. Let’s get it right the first time.


